.One of the most underutilized tools in marketing is text messaging. But did you know it’s the most preferred way of communicating for most customers? Well, SMS marketing is quick, affordable, and interactive. Let’s look at the reasons why you might want to get a text messaging service.
People don’t ignore texts
As consumers grow in the street of ads, it can be overwhelming to get the message across. In the information-loaded digital marketing world, the SMS open rate is guaranteed. Generally, the conversion rate for your campaign is estimated at 45%. Not to mention, most text messages are read within minutes.
Don’t be surprised to know most customers are used to flooding their inbox with spam. And this phenomenon has lots of benefits for business owners. With an SMS platform like textedly.com, you can be sure you’ll get the best bang for your buck.
Consumers can opt-in and out
When your marketing campaign targets a large audience, you increase your chances of reaching out to prospective customers. Because the audience must sign up, you won’t bother those who are not interested.
Similarly, consumers can opt-out of this cycle. At times, the audience can get overwhelmed by texts. The opt-out option can be appealing to some consumers.
Messages are delivered immediately
With SMS marketing, the messages get delivered promptly. This means that customers can read them at their earliest convenience. The brevity of messages can also benefit business owners as there’s less upfront advertising. It’s estimated that 90% of texts are read within an hour. And this is good news for those who want to see results fast.
Think about it – emails are divided into different sections and may get lost in the clutter. Phones have no such sections, so one is guaranteed to see them. If you want to gain customer trust, you should use text messages.
Boosts customer engagement
SMS marketing makes the message fun and engaging- and there are plenty of ways to show it. With a toll-free reply option, this is a great way to engage your brand. That said, business owners should consider introducing visual and interactive elements.
Integrates with other marketing channels
Text messaging integrates with other marketing channels. If a consumer visits a website and leaves without making a purchase, you can follow up by sending a text message. You can also remind a customer to make a purchase.
Can reach a wider demographic
Today, almost everyone owns a smartphone. Unlike email marketing, texts messages feel urgent. It’s the best way to keep your customers up to date with the latest offerings. As long as you can give promotional content, they will keep coming for more.
If you want to run a successful SMS marketing campaign, you should not fill customer inboxes with messages.